At the outset of SMS marketing, bulk messaging was a more appealing solution for user engagement, however with changes of consumption of technology and information they have become more selective. Users want to have control over their interactions with businesses: to have an opportunity to start and end the conversation, solve their issues in a chat with a brand and receive relevant information that targets their specific interests.īusiness messaging is a relatively new solution for brands to share important information with their customers - a natural evolution of SMS with an extended set of features. The demand for personalised, non-intrusive communication is something that companies should keep in mind. According a study by Accenture, 81% of people are more loyal to brands that communicate with them through their preferred communication channels. Users prefer to keep all the correspondence in a single app where they spend most of their time. One of the main tendencies of recent years is being closer to your customers and communicating with them at their convenience. In order to elevate communication with a client base, businesses can turn to a channel that their clients use most often – messaging apps. Traditional formats, including emails and SMS, may simply go unnoticed. Simultaneously, businesses face the challenge of building a mutually beneficial communication with their clients - informative for the customer and effective for the business. From notifying them about deliveries, changes in the status of an order, providing special offers or informing about upcoming appointments. Trends in messenger and SMS marketingĮvery business has to send information to their clients from time to time. The numbers clearly show that businesses need to upscale their mobile marketing strategies and communicate with customers through their mobile devices.

According to Mobile eCommerce statistics, more than three quarters of mobile phone users have bought products through their phones in 2021.

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